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What is Google Merchant?

Google Merchant is a product search on the Google website, it is one of the most popular ways that potential customers can find the products you are selling.

When customers use Google to search often the products that are on Google Merchant will take precedence over other web pages and will be displayed above all other searches, this is a great way to get your products to the top of Google.

We automatically add all of your products to Google Merchant, often these products will be put above all other websites on Google.
We automatically add all of your products to Google Merchant, often these products will be put above all other websites on Google.

Another way that customers often get to the Google Merchant page it to use the "shopping" tab on the Google homepage.

Clicking the Shopping tab at the top of Google brings you to the Google Merchant page.
Clicking the Shopping tab at the top of Google brings you to the Google Merchant page.

Google Merchant used to be called Froogle and is sometimes called Google Shopping, Google Product Search or Google Merchant Centre depending on where you are on Google's website, however they all relate to the shopping tab on the Google search engine or to Google's shopping app.

How do I get my products on Google Merchant?

You need do nothing! GroovyCart handles this for you. We have an excellent integration with Google Merchant so that every time you edit a product we automatically update the information on Google Merchant.

We send all the information about your product such as postage, price and description to Google Merchant we also update any information about promotions, we do all this on a daily basis with several feeds per day.

Another great incentive to sell on GroovyCart is that our integrations are always kept up-to-date. We regularly check to ensure we have the latest version of the Google Merchant API, this benefits the ranking of our shops and attracts more customers.

Google have an official Google Shopper mobile phone App that your products are automatically added to, this works well with our mobile phone friendly shop pages, giving your customers a really user friendly experience whether they are browsing on a computer or a mobile smart phone.

This is an example of the Google Shopper App displaying some of our products.
This is an example of the Google Shopper App displaying some of our products.

We run some simple daily tests on your products to see how well they have been ranked on Google Merchant. We then rank your products and show you how well each one is performing and how many products it is in competition with. This information is excellent as it allows you to performance tune your product listings to improve their ranking.

An example of how we rank the products that are on Google Merchant.
An example of how we rank the products that are on Google Merchant.
An example of how we rank the products that are on Google Merchant.
An example of how we rank the products that are on Google Merchant.

We encourage you to add lots of extra information regarding your products, Google uses this information to help customers find exactly what they are looking for, for example you can add; the year of manufactur, colour, size, genre, edition, brand and much more, to help Google correctly index your products. Filling in this information also gives your products a boost in the rankings, so not only will they get a higher position but they will target more relevant customers.

Using our Google Shopping Content API we strive to get all GroovyCart products to the top spot on Google, with a little effort from you this is acheivable. Many happy GroovyCart shop sellers have told us how pleased they are to have their products hold the top spot on Google Shopping searches.

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