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Getting Products On Google Merchant.

Sorry if you have already received an email regarding Google's rules on unique product identifiers (UPI) but this information is very important if you want to sell your products.

Many of our shops are now adhering to Google's criteria or have successfully been granted exemption status and I am very happy to say that, for them, sales have increased.

Other shops that are not aware of Googles new criteria (as from September 2011) or have not realised the importance of filling in the optional information for Google merchant, have not had the sales increase expected at this time of year.

So now I am going to explain so please forgive me if I repeat myself, I know we have sent out several emails on this subject but I need to explain how important this is and exactly what you need to do. Please read even if your products are being displayed on Google merchant, as Google are being very strict and in some cases threatening to ban shops that do not follow their 'guidelines'


  • 1. Provide at least one image (If you have had problems loading images, try reducing the size, med or high definition is fine, avoid max) Details below need to be added to the 'optional information for Google' either on the 'add new product' pages or the 'edit' pages or by using the 'mass product editor'.
  • 2. One or, in some cases, two of the following unique product identifiers must be filled in: MPN (Manufacturers Part Number), ISBN/Gtin, Brand, Manufacturer. Please do not make these up as Google are not easily fooled. If you are selling handmade or vintage items that do not have unique product identifiers then we can apply to Google for an exemption from having to fill in these fields. If you would like us to apply for you then please make sure that the fields mentioned above are left blank (only for the items that don't have UPI, please make sure you fill in those that do. It is very important that you fill in the 'product type' eg Dress, Bunting, Necklace, etc. also fill in as much relevant information such as size, colour, year, material, some or none of these may be applicable, but the more info you give the better.

Please make sure that you have done the above before applying, otherwise Google will refuse the exemption and this will delay the application.

If you have any questions please contact me, I am always happy to help.

Info from Google regarding Unique Product Identifier requirements:

Kind regards,

Jill & The Groovy Team

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